It is widely understood that the use of photos and other images is the single, most important SEO tactic to optimize social media posts. This is true for SEO in Salt Lake City and around the world. In other words, by simply adding a picture to a blog post or tweet one can significantly increase the chances that blog post or tweet will be read by a person surfing the internet than it would otherwise have without the picture.
Of course the most effective image will depend on what the person surfing the web is actually searching for or is otherwise interested in. As such, it is highly worth your while to consider the type of person who would be interested in the content you are providing and from there consider what picture would be most appealing to him or her. For example, if you have content designed to appeal to a heterosexual, teenaged boy it might serve your purposes to include a photograph of a beautiful woman in a bikini.
Keep in mind, however, that the image must be actually related to the content you are providing. Otherwise you will risk looking disingenuous which can then have the exact opposite effect you desire (i.e., the person actually reading your content). This happens because when people know they are being manipulated they tend to not like it and react negatively.
Now, certainly all advertising can be seen as an attempt to manipulate a potential person into consuming content and ultimately making a purchase based upon that consumption. But there is a difference between encouraging a person to read your content by providing something useful and scamming a person into reading your content by tricking them. One leaves the person engaged and otherwise feeling good about themselves. The other engenders disengagement and leaves the person feeling manipulated and angry. Obviously, the former is more likely to convert to sales.
In short, when making a social media post try to add a picture that is related to the content but is designed to catch the eye of the potential person reading the content. This is the single most effective SEO technique in Utah or anywhere else.
Most successful businesses in Salt Lake City require a robust internet presence and this requires the use of practices which employ SEO with Salt Lake City as a focus. But what exactly is SEO?
SEO is an acronym standing for the term “Search Engine Optimization” and specifically refers to the process by which the content of a website can be managed to affect its visibility in the unpaid results of a search engine such as Google or Bing. Unpaid (sometimes called “organic” or “natural”) results are contrasted with “paid” results. Paid results are prioritized in the listings by a search engine because the search engine was paid to do so. Essentially, paid results are paid advertising. Unpaid search engine results by contrast are prioritized based on the relevance of the content of the article to the search terms submitted into the search engine. The relevance is determined by the search engine’s algorithm. SEO is the process by which the content of an article can be made to be valued as more relevant by the search engine’s algorithm and therefore appear higher in the search engine’s listings. Appearing higher in the listings is desirable because it makes it more likely that a person searching the web will view the article listed. Typically search engines will locate paid results above or to the side of organic results. Often the paid results will be shaded or colored differently than the organic results.
Basically, SEO works primarily by anticipating the method by which the search engine’s algorithm will look for information. Because the algorithms change with regularity, the methods of SEO must adapt along with them. SEO also considers the search terms or key words a person is likely to use when using a search engine. The content of an article is then written in such a way to make it more relevant to a search engine using these criteria.
At first blush SEO may seem a bit sneaky or underhanded in that its methodology seems to prioritize the actual content of an article lower than an article’s ability to attract content. This is certainly part of the process; however, SEO (and particularly locally focused SEO in Salt Lake City) can also be seen as a tool to optimize the distribution of content to a wider audience via the internet.
If you are a business owner these days, it is necessary to have an online presence. The easiest way to do this is to have a website. Websites can be static or changing, and are 100% customizable to your specific needs. Furthermore, you can reach anyone in the entire world that has internet access if you have an online presence. This means, potentially, every world citizen can know about your business and use your services.
Now, let’s be realistic. Your business market it not the entire world. However, the internet still allows you to reach so many more potential customers and clients than you would possibly reach if you didn’t have a website at all.
The problem is, however, that just having a website does not automatically guarantee that you will have anyone actually see the site. If your website it new, or if your business is just starting out and you have limited funds, there really is a small likelihood of customers seeing your website content. To get your content discovered, you need special strategies.
These strategies are call SEO, SEM, SMO and Internet Marketing (an umbrella term).
SEO is short for search engine optimization. This refers to multiple processes of coding and more that helps search engines like Google and Yahoo! read your website more easily. SEO can be done, in a limited sense, for free.
SEM is search engine marketing. This refers to paid advertising campaigns that use search engines. It’s like a commercial for the internet.
SMO is social media optimization. Like SEO, this can be done for free to an extent. This requires a very in depth understanding of platforms like Facebook, Twitter and Google+.